2.0 Analysis of the Xiaomi Environment In this report we analysis the Xiaomi business environment and using the Porter’s Five Forces tool to analyze the various competitive forces, which are operating in Xiaomi Company. Xiaomi Pestle Analysis. View original. Xiaomi is a relatively new electronics manufacturer, so they’ll need to be extra careful they’re not pushed out of the market. This is why majorly all rising smartphone brands are from China – Xiaomi being one of them. China is also one of the largest consumers in the Asian market. Offering extremely high-quality products and great prices — and making a profit while doing so — is a solid foundation for any business. Analyse the various strategic business units in Xiaomi's portfolio and assess which ones are the stars and cash cows generating the most value, or the question marks, and dogs that may need further investment or divesting to achieve a balance of the portfolio. They design, manufacture, and sell many of their products in the country. It’s viewed primarily as a budget option by consumers around the world, and not as a leader in build quality and performance. The dying need for expensive smartphones – People are tired of spending money every year on a Samsung S8 or the latest Apple Iphone. As a result, it cannot take advantage of the skimming price or the advantage is not as profitable as it would be for Samsung or Apple or other such high end brands. The report was conducted to analyze from marketing strategies perspective why Axiom has made such a big success In smart phone business since It was founded In 201, and to make some recommendations for Its further success. SWOT Analysis is a proven management framework which enables a brand like Xiaomi Redmi to benchmark its business & performance as compared to the competitors and industry. This is extremely important for two reasons. 6827 Words 28 Pages. Dubbed the ‘new Steve Jobs’, Lei Jun is perceived as the face of China Inc, along with Alibaba Founder Jack Ma. Most amazing of all, Xiaomi is able to offer quality products at affordable prices, and still make plenty of profit for themselves. By pitching themselves as a “green brand” — i.e. This shift in consumer preference is to the benefit of Xiaomi. Unfortunately, Chinese products are viewed as inferior in some parts of the world — especially the United States. Consumers and tech critics alike are consistently impressed by how much bang you can get for your buck with their smartphones. 3.0 Xiaomi SWOT analysis 2017-2018. Xiaomi is a Chinese brand in every capacity. Xiaomi swot analysisStrength1. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. This simple framework is used to evaluate the positioning of a firm in a competitive market. China is without a doubt one of the strongest manufacturers in the world. A SWOT Analysis is a powerful tool to develop business strategies for start-up firms as well as for existing companies. Highest selling Smartphone – The REDMI Note 4 became the highest selling smartphone in India and China and practically in 50% of the Asian market. Well, for starters, Xiaomi is exposed to all of the deeply-political trade and import laws between Chinaand other parts of the world. Xiaomi Swot Analysis In: Business and Management Submitted By xd219 Words 489 Pages 2. To conduct a SWOT analysis to assess Xiaomi India’s current position and how the company capitalizes its opportunities in the Indian market. Furthermore, Xiaomi has a relatively weak brand perception overall. Rising Brand Awareness – Xiaomi’s brand awareness is rising and more and more people are getting to know about the brand thereby resulting in higher sales across the globe. Service centers too are limited and all these factors contribute to the low brand equity and reputation. This is a particularly powerful opportunity for Xiaomi, since it only involves competing against other budget-conscious manufacturers, such as Huawei, but not luxury brands like Apple. Swot Analysis Of Xiaomi; Swot Analysis Of Xiaomi . Key Learning Outcomes. China is without a doubt one of the strongest manufacturers in the world. Xiaomi co-founder and CEO Lei Jun is an effective business leader named “Businessman of the Year” 2014 by Forbes Asia. Xiaomi being the “Coolest Company” in the heart of its users is committed to continuous innovation. Xiaomi has seen extremely quick growth over recent years, selling many millions of smartphones. 9.13.4 Strategic initiatives. Figure 2-2 : Xiaomi SWOT Analysis ..... 13 Figure 3-1 : Segmentation, Targeting and Positioning (STP) for Xiaomi MiSpectacles 20 Figure 3-2 : A Framework to Identify Customer Value Propositions ..... 23 Figure 4-1 : New Product Development Process..... 25 Figure 4-2 : Real Time Eye Blinking Detection … Android smartphones and expansion to other consumer devices offer growth opportunities; but threats abound for the company, most directly from local competitors. They define good employees … Besides this, Oppo and Vivo have a strong offline presence and have huge distribution network. Specifications of the smartphones produced – Xiaomi smartphones are technologically advanced as well and they give higher tech specs at lower price. Threats- Xiaomi: Designing an Ecosystem For the "Internet of Things", Chinese Version. Xiaomi phones are especially renowned for their camera which is said to be very high resolution and gives excellent photos. Also, the company is not entirely dependent on the smartphone business and it is diversifying into various consumer electronics products like smart TV, fitness bands, notebooks, air purifier, water purifier etc. SWOT Analysis of XIAOMI Xiaomi is the China based leading and popular electronic company, which is busy in manufacturing mobile phones, tablets, HDTVs and wifi routers. Excellent entrepreneurial team member, e.g. It has been extremely successful using its innovative marketing approach to sell its products online. Quite consistently, Xiaomi has posted profits amounting to hundreds of millions of dollars. 9.13.5 SWOT analysis The List of Tables and Figures (Totals 79 Figures and 135 Tables) Figure Glass Platform Smart Scale market, 2015 - 2026 (USD Million) Figure Stainless Steel Platform Smart Scale market, 2015 - 2026 (USD … As a result, the smartphone and electronics market is growing organically. 9.13.2 Financial performance. First off, Xiaomi’s budget-friendly pricing allows them to compete for the more budget-friendly consumers in developed regions. Thus, they are a huge threat to Xiaomi. Tags: swot analysis swot analysis. Let's stay in touch :), Your email address will not be published. On the topic of branding, Xiaomi has another opportunity for growth. Xiaomi Swot Analysis. Originating from China, the Smartphones are manufactured in huge quantities and have wide acceptance across the world. For example, Xiaomi is able to sell millions of devices in the Asian market, especially in China and India, which would be impossible as a luxury brand such as Apple or Samsung. Every company in a business situation capture market share can lead the company towards Xiaomi... Pricing allows them to enter new, previously-untapped markets in which smartphones previously. Market share Analysis to assess Xiaomi India ’ s more, Xiaomi has extremely. 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